The Mission

Following the leadership and vision of H.H. Sheikh Mohammed Bin Rashed Al Maktoum, Ruler of Dubai and Vice President of UAE for Dubai and the people of UAE to establish a safe and secure nation, based on prosperity and culture, while nourished by education, healthcare and high living standards.

The mission of SMOO Holdings is very clear - Create a brand that becomes a partner of choice for strategic investors, both regionally and internationally.

The business model is to build a profitable, sustainable unique organisation supporting the shareholder’s strategic and financial initiatives; thereby providing a platform of growth opportunities for all.

The Company is an ethical and responsible enterprise, encouraging good conduct and best practice in all transactions.

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