Following the leadership and vision of H.H. Sheikh Mohammed Bin Rashed Al Maktoum, Ruler of Dubai and Vice President of UAE for Dubai and the people of UAE to establish a safe and secure nation, based on prosperity and culture, while nourished by education, healthcare and high living standards.
The mission of SMOO Holdings is very clear - Create a brand that becomes a partner of choice for strategic investors, both regionally and internationally.
The business model is to build a profitable, sustainable unique organisation supporting the shareholder’s strategic and financial initiatives; thereby providing a platform of growth opportunities for all.
The Company is an ethical and responsible enterprise, encouraging good conduct and best practice in all transactions.